- keep track of the items stored in your shopping basket and take you through the checkout process;
- recognise you whenever you visit this website (this speeds up your access to the website as you do not have to log in each time);
- obtain information about your preferences, online movements and use of the internet;
- carry out research and statistical analysis to help improve our content, products and services and to help us better understand our customer requirements and interests;
- target our marketing and advertising campaigns and those of our affiliates more effectively by providing interest-based advertisements that are personalised to your interests; and
- make your online experience more efficient and enjoyable.
- recommend products based on previous transactions.
We work with third party suppliers who may also set cookies on our website, for example Google Analytics, SalesForce and Facebook. These third party suppliers are responsible for the cookies they set on our site. If you want further information please go to the website for the relevant third party. You will find additional information in the table below.
DESCRIPTION OF COOKIES
The table below provides more information about the cookies we use and why:
|Name of cookie||Purpose for the cookie|
|Affiliate Window||Affiliate Window is a partner we use to track the volume of traffic they bring to our website from their network of affiliates (discount & coupon websites, loyalty & reward programmes, bloggers & content websites). We also use these cookies to pay commission on conversions from affiliate traffic.|
|Bazaar Voice||Bazaar Voice manages our product reviews & rating provided by customers. This cookie enables Bazaar Voice to run this service and to provide reporting on the effectiveness of ratings & reviews on particular products.|
|Bing - Universal Event Tracking||This helps us understand how our Bing ad campaigns perform by tracking interactions and conversions on our websites once ads have been viewed or clicked. Targeted ads may also be served with the assistance of data provided by this service.|
|Crazy Egg||We use the Crazy Egg service to help us improve the visitor experience and performance of our website. Crazy Egg collates users click behaviour and presents graphical & video analysis of visitor behaviour.|
|Facebook cookies are used to understand customer engagement with our Facebook marketing campaigns. They are also used to serve targeted advertising, as well as to measure conversions and marketing effectiveness from our Facebook channel.|
|Google Analytics||We use Google Analytics to understand how users interact with our website in order to improve the user experience. We also use it to monitor ecommerce activity, as well as general website performance and effectiveness of marketing campaigns.|
|Google Adwords - Conversion Tracking||Google Conversion Tracking enables us to understand if you complete certain actions on our website, after you have seen or clicked on one of our adverts served via Googles Ad Network. Targeted ads may also be served with the assistance of data provided by this service.|
|Salesforce Marketing Cloud||We use Salesforce Force Marketing Cloud to understand how users arrive on our website, as well as how users behave and engage with our website and products. This data is used to understand the effectiveness of our marketing campaigns, as well as to serve personalised product recommendations.|
|SLI||SLI is used to manage our on-site search functionality and to improve our ability to deliver the most relevant products and content that users are searching for on our website.|
|TruRating||TruRating manages a post purchase survey on our website. They provide us with customer feedback overlaid with analysis of transaction data. Survey responses are anonymised.|
|You Tube||When you visit a page with an embed YouTube video or a page with links to videos from YouTube on our website, you may be presented with cookies from YouTube.|
|VWO||We use VWO to run tests on our website, which provide us with statistical analysis and insight on how best to improve our website. This software also provide graphical and video analysis to help us understand our online customer journey.|
HOW TO TURN OFF COOKIES
If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of this website. For further information about cookies and how to disable them please go to the Information Commissioner’s webpage on cookies: https://ico.org.uk/for-the-public/online/cookies/.